This identity was created for a health food store in Margaret River, Australia. The client was after a look and feel that would fit well in the area and reflect the idea of Mother Nature, and at the same time be bright and eye-catching. I chose earthy colour tones to achieve this to give a natural feel to the brand. My idea for the imagery was to show Mother Earth as a circular, free-spirited and all-encompassing figure; the final result successfully displaying these notions.
A logo identity I created for a health food shop in Margaret River.