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I completed this rebrand project for Puma Energy global. Following a 2 week research and brand familiarisation trip in Central America, I was given a month to create two new concepts for Puma - a revolution concept (identity rebrand) and an evolution concept (identity refresh) while still retaining the ‘Puma’ icon and red and green brand colours. My focus was looking at Puma as a wholistic energy brand as opposed to a petrol brand, the idea being that it would have more longevity as renewable fuels and power entered the market.