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Grounded was created to provide a unique shopping experience to sophisticated footwear enthusiasts, seeking premium branded footwear that fuses work and play, formal and casual.
The Grounded brand identity was formed after several months of development and liaising, in order to capture the true essence of the brand. Working from inception until completion, the creation of Grounded’s signature linear graphic was brought through from store to branding collateral, to be instantly recognisable from a distance.